Diversity, Equality and Inclusion Policy

At Asan, we believe that diversity and inclusion are essential to our mission of making menstrual health accessible, sustainable, and empowering for all. As a menstrual cup company, we recognise that menstruation affects people of all genders, backgrounds, and identities, and we are committed to ensuring that all aspects of our business reflect this.

Our Commitment

We are committed to fostering an inclusive culture where every team member, partner, and customer feels seen, respected, and valued. Our products and messaging are designed to support all people who menstruate, including women, non-binary individuals, transgender men, people with disabilities, and those from marginalised communities. We understand that menstrual health intersects with gender, race, socioeconomic status, and geography, and we strive to be inclusive in both our outreach and impact.

Workplace Culture

Internally, we cultivate a work environment where diverse voices are encouraged, celebrated, and integral to decision-making. All employees are provided equal opportunities for professional growth and development. Harassment and discrimination of any kind are not tolerated. We encourage open dialogue, so all team members feel empowered to speak up and contribute.

We encourage an inclusive workplace culture through the following employee benefits: 

  • Wellbeing allowance: Every full-time team member receives a monthly wellness allowance to support their overall wellbeing. 
  • Period leave: We are a company that truly understands periods. We provide period leave for anyone that wishes to utilise this - no questions asked. 
  • Work flexibility: We all work across different time-zones and cities, and provide work-from-home options. We embrace flexibility on a day-to-day basis. 
  • Paid mental health and sick leave: We offer mental health and sick leave to all our employees.

Hiring

We strictly follow key principles of equal opportunity hiring. All candidates are given a fair and unbiased chance to apply for and obtain employment, regardless of gender identity, race, ethnicity, sexual orientation, age, ability, religion, or socioeconomic background. Our hiring practises avoid discrimination at every stage, including job postings, interviews, selection and onboarding. We actively recruit from a wide range of communities to build a team that reflects the diversity of the people we serve.

Inclusive Design and Representation

We believe menstrual products should be accessible to everyone who needs them. That means designing and marketing our products with inclusivity in mind. Our packaging, website, educational materials, and branding avoid gendered assumptions and celebrate the full spectrum of menstruating bodies. We use inclusive language and visuals, and we engage a broad range of voices, including LGBTQ+ advocates, BIPOC educators, and people with disabilities, in our storytelling.

Community Engagement

We partner with grassroots organizations and advocates to reach underrepresented communities, including those facing period poverty, stigma, and lack of access to reproductive health education. Our social impact initiatives aim to amplify diverse voices, break period taboo, and promote menstrual equity globally.