Impact Report 2024
A message from the founder
Dear Asan community,
As I look back on 2024, I am filled with pride at what we’ve achieved together. We've ended period poverty in over 100 villages - enabling over 50,000 women and girls to go to school, work and live freely during periods. We've also prevented nearly 1,000 tonnes of landfill waste from plastic period products.
But we are just getting started. Over one billion women globally still lack access to safe, affordable period care. Now more than ever, we need to get Asan cups into the hands of women and girls everywhere -- to give them the freedom to shape their own futures.
With gratitude,
Ira Guha
Founder, Asan
FY 2024-2025 impact in numbers
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70,000
Women bought or received Asan cups
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$28 million
Saved in household spending on pads
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18 million
Days gained of work & school attendance
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3 million kg
Waste averted (7,300 CO2 emissions)
First-hand testimonials
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Shantibai, 36
Village Cabinet Leader Karnataka, India
“I have heavy flow and had to stay home for 5 days each month. I was terrified of leaks with cloth rags. I was the first in my village to adopt the Asan cup. As a panchayat (local cabinet) leader, it makes my work life so easy! I’m promoting cups for younger girls, so they don’t have to skip school and college during periods”. -
Sophia, 21
University Student
Leeds, UK
“I relied on prescribed pills to cope with my heavy periods since I was 13 years old. I struggled to play sports and always feared leaks. The Asan cup transformed my life my enabling me to life a normal life on my period. I’m also saving more than £250 per year on period products which is a huge saving on my student budget”. -
Shalu, 17
Student at Prerna School
Lucknow India
"Periods used to feel very stressful to manage when going to school and moving around daily. But ever since I've started using the Asan cup I feel really comfortable and stress-free. It's much better than pads. I no longer have any stress during my periods."
Impact at scale
2,500 women in Zanzibar, Tanzania
Women in security and defence, female athletes, and women with disabilities can attend essential work activities without anxiety.
30,000 women in rural Karnataka, India
By switching from low-cost pads to our cup, women save ₹100 every month, which can be that can instead be spent on healthcare and education in the long-term.
6,000 women and girls in Malawi
By switching to the Asan cup, users in Malawi are experiencing a significant reduction in painful and disabling infections, such as UTIs and reproductive tract infections.
1000 adolescent girls in Lucknow, India
School and college-going girls can now comfortably focus on their education while wearing the Asan cup for up to 12 hours.
Detailed project reports
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2500 women gain access to safe period care in Zanzibar, Tanzania
Learn more -
How Asan is ending period poverty across 100 villages in rural Karnataka
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Empowering 6000 women in Malawi with Asan menstrual cups
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